DU/ER
A category of stretch performance denim and lifestyle apparel crafted from plants and recycled materials. Designed for “doers” to move comfortably from bikelane to boardroom to an evening out, all in a single pair of pants.
After decades in the jeanswear business our founder traded in his car for a bike to adopt a healthier active lifestyle. Unable to find a pair of pants with stretch to handle a commute and polish for a day of meetings, the need for performance denim emerged.
Putting on a pair of DUER’s casts a vote for slow fashion, more adventure and plant-based apparel.
From day one, we prioritized using plant-based fibres for natural comfort and performance, adding minimal synthetics for a longer product lifespan. Eliminating all synthetic fibres in order to be plastic-free by 2027 remains our greatest focus.